Relentless isn’t a mindset for Tim Laycock. It’s the baseline.
Founder. Relentless Entrepreneur. Arctic Adventurer.
Tim Laycock doesn’t just talk about performance, he builds it, lives it, and pushes it into uncomfortable places. He’s the founder of BehindTheScenes.com, a rapidly scaling content platform that’s gone from zero to $1M in payouts in under 10 months, now backed by $1.2M in funding and a growing global creator base.
Before that? He co-founded Advance Extracts, and had a crack at many other businesses. Spent years in the trenches of startup chaos.
We spoke to Tim about resilience, mental control, cannabis-fuelled recovery, and why the loudest voices in the room are rarely the ones doing the hardest things.
What’s the hardest challenge you’ve taken on?
There are two, and they’ve shaped everything.
The first is long-term: entrepreneurship. When you commit to startups, you commit to failing. The odds aren’t just bad, they’re stacked against you. 90%+ of businesses don’t make it. So to survive, you need relentless persistence. You need to get hit and get back up, every single time.
I’ve been at it for 12 years. Some of those years were the best of my life. Others took me to really dark places. But I kept showing up. That discipline: mentally, emotionally, physically, has bled into every part of how I operate. If you can take the hit and keep moving, you’ll win.
The second was physical: a 150km Arctic trek in 2020. It was -25°C, with just 2 hours of light per day. We crossed Finland, Sweden, and Norway... on foot through complete stillness. No birds. No animals. Just deep snow and silence.
We had to cut tracks ourselves one person at the front pushing through, rotating to share the load. It taught me teamwork, but more than that, it forced introspection. When you’re in that kind of isolation, in pain, moving step by step with no visibility ahead, you’re left with your thoughts. You can’t escape them.
That kind of mental exposure taught me how to manage my state. I can drop into that same mode now when life gets chaotic, and stay grounded.
What habit has had the biggest impact on your performance?
Bias to action.
No overthinking. No bullshit. Just ruthless prioritisation and immediate execution.
If it matters, do it, whether it’s 11pm or 6am. If it doesn’t move the needle, don’t do it at all. That mindset keeps me sharp, productive, and focused. I’ve trained myself out of procrastination by treating action like a reflex.
What are you building right now?
Right now, I’m scaling BehindTheScenes.com, a platform for creators to sell non-explicit content: education, tutorials, how-tos, behind-the-scenes breakdowns. High-value stuff.
We’ve hit $1M in payouts in 10 months. Raised $1.2M USD. We’ve got 1,200 creators, 45,000 fans, and 13,000 app downloads. The traction’s been wild, but we’re just getting started. We’re scaling globally and focusing on giving creators better tools to build income from real value, not hype.
How do you recover when your lifestyle doesn’t allow for slowing down?
Cannabis and cannabinol oil (CBN).
Every evening, I use cannabinoids to pull myself out of the sympathetic (fight-or-flight) mode and into a parasympathetic state. Calm, grounded, present.
It’s the only thing that reliably switches off my nervous system. When I’m done working, I close the laptop, dose, and let my body come down. It doesn’t just relax me, it gives me access to my thoughts in a way that’s clear, not chaotic.
What separates people who talk about doing cool sh*t from those who actually do?
People who do the work don’t need to talk about it, they show it.
They document the process. The wins, the losses, the ugly bits in between. I’ve learned the value of putting it out there without needing a medal for it. Most people who are really out there doing hard things aren’t bragging. They’re curious. They’re too busy figuring out what’s next.
Cool Humans Doing Cool Sh*t with Advance CBD.